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What’s this blog about?
Readers pretty much expect to interact with information, and the people who generate it, when they’re online. And that’s what this blog is about. I work in the newsroom at the Salisbury Post, and I...
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Google hides playable version of Breakout in image search
Playable version of Atari Breakout in Google Image search. Looking to kill some time at work? Google cleverly hid a playable version of Atari Breakout in the image search gallery. Simply search for...
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New emergency communications scanner is online
The Post’s website is undergoing some more system changes behind the scenes. As a result, we had to switch to a new means of broadcasting local emergency communications through an online scanner....
View ArticleGratuitous kitten video
One of the fun jobs at the Post is shooting video. Especially videos of pets. It’s been said, written and videotaped that the Internet is made for cat videos. Here’s my contribution, a kitten being...
View ArticleChange in videos
The Post is making changes to how it displays videos on the website. Early in July, you’ll see a change in the players used on the site. And you’re going to see many older videos will disappear. We...
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Photo galleries
Hopefully, by the end of summer, the Post will have implemented better photo galleries on the website. The Post’s photos are pretty good given the size of the paper’s photography department. It’s...
View ArticleNew York Times takes dim view of North Carolina politics
The New York Times has noticed what’s happening with the Republican-controlled state legislature in North Carolina. The editorial is scathing: “North Carolina was once considered a beacon of...
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Why Small Businesses Should Have Their Own APP
Small businesses are beginning to create their own mobile app to improve their branding and business profile, keep top of mild awareness with customers, and get their services in the hands of customers...
View Article7 Tips for Productive Business Use of Social Media
Social media has taken the world by storm, this you know. You probably are reading this on your Smartphone or your iPad. Or, like some of us, you are reading this at work, on your desktop, with your...
View Article3 Tips for Building Your Company’s Online Presence
70% of consumers are using the internet to locate businesses and purchase products. Here are three tips for increasing your company’s online presence. 1. You Must Have a Web Site If your company...
View ArticleInteresting Statistics About Online Consumer Reviews
Everyone loves infographics. Okay, maybe it’s just us. But here is an interesting one about online customer reviews. Do you know what your customers are saying about you? SP Digital offers Reputation...
View ArticleMost Effective Digital Marketing Channels for Small Businesses
Digital marketing campaigns are high effective and measuring their success is crucial to understanding your ROI. Businesses measure their success through lead generation, sales, improved search engine...
View ArticleEnhancing Your Brand Loyalty with Social Media Networks
Brand loyalty is synonymous with brand engagement. Brands no longer can just stand for something. They have to DO something. Engaging consumers is key. When you engage your consumer-base, you have top...
View ArticleShould Your Company Be Tweeting?
According to the most recent studies, small businesses are becoming increasingly active on social media, and in particular, Twitter. Twitter is an online social networking website and microblogging...
View ArticlePlace Video in Your Email Marketing
Social Media Today posted a recent study by The Relevancy Group regarding the effectiveness of video in email marketing. The study found that including video in email marketing campaigns increased...
View ArticlePinterest is Where It’s At!
Pinterest is addicting. If you haven’t already had the opportunity to scroll through Pinterest, do so. But beware. What you think will be a few minutes on Pinterest will actually turn into hours....
View ArticleWhy Your Company Should Be Advertising on SalisburyPost.com
Many local businesses are advertising on the Salisbury Post’s website, www.SalisburyPost.com, and have had very effective campaign results that have increased their company’s profile and have boosted...
View ArticleSocial Media for All Ages
We love infographics! Social Media Today posted a great infographic depicting the demographic break out for social media users. This is definitely something to think about in relation to your company...
View ArticleDoes My Business Need a QR Code?
By now, you have surely seen a QR code. They are popping up on signs, at the supermarket, on billboards and flyers, and even in magazines and advertising. A QR code looks like a simple design of black...
View Article4 Ways to Use Hashtags for Your Business
You have probably seen hashtags everywhere, even if you don’t know what they are or what they do. But they are taking over the social media landscape. Hashtags (#) are a way for social media sites to...
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